Honda Atlas Cars’ quarterly profit dips 50%
Atlas Group President Aamir H Shirazi, Daido Vice President Hirofumi Araya and Embassy of Japan Counsellor for Economic Affairs Yuji Tokita were present at the inauguration ceremony.Honda motorcycles are highly localised and only chains and carburetors are imported. Now with chain manufacturing in Pakistan through the establishment of the new plant, Honda bikes will further be localised, which means it will alleviate some pressure on the country’s import bill.
Auto industry becomes attractive again
Atlas Honda is the market leader in the motorcycles segment in Pakistan. It sold 1.15 million bikes in the last fiscal year. Its nearest rival is United Motors, which sold 0.4 million bikes in the same period.