Liu Xianping, a 72-year-old Chinese man has become something of an internet sensation after he began modelling for his granddaughter’s online clothing store. Liu Xianping’s granddaughter is one of five recent college grads who created Yuekou, a female fashion store.
It all started when one day her grandpa Liu came to help with unpacking: “He picked up one piece and tried to give some advice on how to mix and match. We thought it was fun so we started shooting.” Xianping’s photos made it to the store’s website shortly after. The pictures have since gone viral, and online sales are booming. Since his modeling debut, online sales have increased fivefold.
When asked, what he thinks about his amusing stunt, Liu Xianping replied:
Why unacceptable for someone like me to wear women’s clothes? Modelling for the store is helping my granddaughter and I have nothing to lose. We were very happy on the day of the shooting. I’m very old and all that I care about is to be happy.